A Kroll engagement involves a proposal, a services agreement, data collection, analyst work, review cycles, and delivery — a timeline measured in weeks for routine engagements and months for complex ones. This is appropriate when you need Kroll's independence and brand on the cover page. It is not appropriate when a practitioner needs to produce five client valuations this month.

Equitest is fully self-serve. Sign in, enter financials, select methods, export a 40-chapter institutional report. The entire workflow — from blank inputs to finished PDF — takes under 10 minutes for a straightforward engagement. No engagement letter, no project timeline, no waiting.

Kroll charges professional services fees appropriate for an engagement-based advisory firm of its stature. For a portfolio company needing a quarterly 409A, a CPA firm running 20 valuations a month, or a business broker pricing listings, paying per-engagement fees to a firm of Kroll's size is economically irrational — and Kroll isn't designed for that use case anyway.

Equitest is a platform subscription. The same institutional methodology — DCF, DLOM, Monte Carlo, 409A, 40-chapter report — is available on every engagement, at volume, without per-deliverable fees. For practitioners who produce valuations regularly, the economics are categorically different.

Kroll produces expert-signed valuation reports where the methodology is disclosed at the level appropriate for the engagement context. The underlying models are proprietary to Kroll's practice.

Equitest produces a 40-chapter report where every assumption is documented, every calculation is structured into a named chapter, and every methodology choice is disclosed with the rationale. For practitioners who need to stand behind the analysis themselves — rather than relying on a third-party expert — this transparency is the standard their work requires.

Kroll's platform (REVS) is built for institutional asset managers valuing private credit, real estate, and alternative assets at portfolio scale. It is not designed for the solo CPA valuing a dental practice for a divorce proceeding, the startup CFO needing a 409A, or the business broker pricing a main-street business.

Equitest covers all of these: 409A, divorce/legal forensics, SDE multiples for SMB, startup methods, M&A advisory, and portfolio management — in a single self-serve platform designed for the full breadth of professional valuation engagements.

Kroll operates globally with offices in major financial centres. But accessing Kroll's expertise in a specific jurisdiction means engaging a local office — a managed services process with corresponding timelines and fees.

Equitest supports 152 countries with Damodaran-sourced country risk premia, multi-currency support, and 22-language report output — all accessible self-serve, from any browser, anywhere. For internationally active practitioners who need to produce valuations across jurisdictions on a regular basis, this is the infrastructure that makes it practical.